Madsun

For the ‘High Like This’ (feat. Carlie) campaign, I collaborated with French electronic producer MADSUN to develop a magnetic visual identity reflecting the single’s emotional depth. The creative direction translates a narrative of longing and vulnerability into a weightless, dreamlike atmosphere. By juxtaposing a high-energy palette of solar oranges and yellows with cool blue and purple undertones, the environment creates a vivid, immersive temple for the track’s core themes of memory and devotion.