Agency CHAI Communication
Direction Jeremy Shin
Production Jeremy Shin, Park Yeojin
'Satisfying: making you feel pleased by providing what you need or want.' With this keywords in mind I was in charge of the creation of a homepage background video for CHAI communication, a South Korean advertisement agency. It was a lot of fun playing with spheres and dynamics within Cinema4D.
The satisfying feeling is emphasized here through three 3D rooms representing pleasing ideas such as elegance, sweetness and playfulness.
The first one wants to be elegant and relies on luxury materials such as gold or marble. The second, more girly, gives a huge feeling of warmth and sweetness thanks to the use of its coral color palette. The last one, heavily inspired by the famous games 'Screwball Scramble' and 'Marble Run' brings back to the playfulness of childhood.