Leica
— M9 Styleframes

This is a series of styleframes done for Leica, the famous German cameras and optical lenses manufacturer. The Leica M9 is the first full frame digital camera in the series, introduced on September 9, 2009.

I wanted to give a premium feel to those images. The simple studio background, high lighting contrast and the use of gobos help emphasizing the product's design whitout distracting the eyes.

The red accent light and the use of circular shape specular elements are here to celebrate and recall the iconic Leica 'red dot' logo.

This is a series of styleframes done for Leica, the famous German cameras and optical lenses manufacturer. The Leica M9 is the first full frame digital camera in the series, introduced on September 9, 2009.

I wanted to give a premium feel to those images. The simple studio background, high lighting contrast and the use of gobos help emphasizing the product's design whitout distracting the eyes.

The red accent light and the use of circular shape specular elements are here to celebrate and recall the iconic Leica 'red dot' logo.